WELCOME TO THE #SMASHANDTESSFAM
As Smash + Tess has grown from a three-person team of dreamers to a nationally-recognized brand, they’ve come to represent more than their founders could have imagined. It was time to create a bolder visual identity to capture the unmistakable feeling that’s attracted so many loyal fans.
We brought a more confident feel to the S+T wordmark, sketching more than 100 different variations of the plus sign to land on one that’s original and organic—a nod to the handwritten text that’s always been a core element of the brand. The reimagined colour palette brings personality with punchy hues that still ensure clarity and readability. Paired with a crisp and versatile typeface, the final effect is full of life yet feels approachable—mirroring everything the brand represents to their community.
